When we talk about growth—whether in our dental practice or in life—it’s easy to get caught chasing goals that sound right but don’t actually feel right. Maybe it’s a revenue target that impresses your peers, or a vision board full of stuff that doesn’t really align with you. In my new book The Shift, one idea I explore is: success gets a lot easier when your goals actually match your vision—not someone else’s.
Early in my career, I thought I knew what success looked like: multiple offices, lots of ops, more new patients every month. But, eventually I realized I was building someone else’s dream of success, not mine. That’s when everything started to shift. I got clear on what I really wanted: more time with family, a team I enjoyed working with, and a practice that supported my life (not the other way around).
Here’s something to think about – Take 10 minutes to sit down and ask yourself, “What do I really want? What does success look like for me, not just this year, but in 5 years?”
Write it down. Then, go a step deeper—why do you want it? That clarity can become the filter for every decision you make.
Your vision is too important to borrow from someone else. Make sure it’s truly yours.
The Shift is packed with these kinds of mindset shifts and practical strategies. If you’re ready to think differently about your vision, and build a life and practice that actually fits you, I think you’ll really enjoy it. It comes out August 5th, but you can preorder it now on Barnes & Noble!
Be well and do well,
Addison Killeen




