We just wrapped up a fantastic conversation between Ryan Gross of CMOShare and two powerhouse COOs: Amy Elis from Finger Lakes Dental Care and Phil Michael from Moorhead Dentistry. Their insights on running multi-location practices are pure gold and apply whether you’re managing multiple sites or building your first team. Here’s what they had to share:

Recruiting Talent (and Actually Keeping Them)

Amy and Phil are pros at staffing in creative ways. Amy’s team builds relationships with dental schools, while Phil has developed pipelines to bring in—and retain—top talent. The main takeaway? Think beyond the traditional job ad and make recruiting a core part of your long-term growth strategy.

Building Accountability Without Micromanaging

Systemization is their not-so-secret sauce! Both COOs rely on structured onboarding and accountability systems. With every process clearly documented, they enjoy smoother days, fewer questions, and greater consistency across the board. (DSN members, remember we have templates and resources to help jumpstart this process!)

Mastering the Art of Delegation

A strong owner-COO relationship is key to letting trusted leaders make decisions. Phil and Amy shared how autonomy helps them stay focused on high-level growth while ensuring that daily operations run smoothly. Sometimes, letting go of control is the ultimate growth hack.

Want the whole story? Catch the full conversation HERE.

If you’re not already part of the DSN family, now’s a great time to join us with a 7-day free trial. DSN is the community where practice owners learn, grow, and save—together.

See you inside,
The DSN Team

P.S. Ready to make the leap? With DSN, you’ll get exclusive resources, networking opportunities, and savings on essential dental supplies and services with exclusive vendor discounts. Try it for 7 days and experience what DSN can do for your practice!