What got you to Point A won’t always get you to Point B—and what got you to Point B may not take you any further. When I started from zero in my startup, I tried many things. Some worked, some didn’t. When we hit $2.4M in our second year, we had to pivot again. As our team grew, I could no longer keep up with the one-on-ones and accountability measures, so we had to evolve once more.
Now, as we approach $6.6M, 2,400 new patients, and a team of 30+, we must rethink our approach and continue optimizing our systems.
Throughout life and business, we build “boats”—systems, habits, and strategies that help us navigate challenges. But sometimes, the very things that once propelled us forward start to hold us back. Whether it’s a mindset, a tool, or a leadership approach, clinging to the past can stifle growth.
As you look toward 2025, recognize when it’s time to let go—to trust in your ability to adapt, embrace new techniques, and build something even better. Growth comes from stepping into the unknown. Real success doesn’t come from having all the answers—it comes from having the courage to take the first step.
So, what’s your next move? Are you holding onto something that once served you but no longer pushes you forward? Or are you ready to embrace the challenge, take a risk, and grow?
With these themes in mind, I’ve created a course that breaks down the systems, building blocks, and strategies that took me from zero to $2.4M, then to $5M, and now to $6.6M. These are the same systems I teach, preach, and live by every day in my own practice.
On April 25th and 26th, I’m bringing a small group of doctors into my practice (spots are extremely limited) to see exactly how we operate, learn the systems, and get the tools you need to achieve similar results—results that have given me an incredible work-life balance with an amazing team by my side.
If you’re interested in attending and learning when to double down and when to evolve, check out THIS link and join me in taking your practice to the next level.
Be well and do well,
Addison Killeen
