You ever wonder why one job posting can bring in a trickle of “meh” applicants, while another brings in a tidal wave of talent?
I recently helped a client (a well-known influencer) hire an executive assistant. The ad we created? Not flashy. Not gimmicky. But, here’s the magic: applicants could see themselves in the role because they could see the brand. The vibe. The values. The mission.
It was all out there, in every video, post, podcast, and interaction. They were applying to belong to something bigger, not just a job. That ad brought in 10x the number of applicants than any previous job post, even though the business is based in a small town.
Why? Because your external marketing is your internal magnet.
Everything you put out into the world is marketing. That includes the way your front desk answers the phone, your core values on your website, and your job listings.
If your online presence is cold, generic, and outdated…guess what kind of applicants you’ll attract?
If it reflects a practice built on purpose, leadership, and a clear vision? You’ll start drawing in the kind of people who want to grow with you.
So next time you’re posting a job listing, ask yourself:
- Does this reflect the culture I’m building?
- Can a stranger feel our values just by reading it?
- Would I want to work here?
Inside DSN, we talk a lot about hiring with purpose — not just plugging holes. Building teams that align with your mission and fuel your future. From job ad templates to the Rookie to Rockstar training program, we’ve got the tools to help you attract the right people and keep them!
In today’s market, you’re not just hiring an employee — you’re inviting someone into your story. Let’s make sure it’s one worth reading.
Until Next Time,
Ashlee Hirschfeld
COO Dental Success Network
P.S. Need help attracting a new hire? DSN members get access to proven job ad templates, onboarding systems, and one-on-one support from practice owners who’ve been through it. Let’s make hiring easier (and way more effective)! Join now and get a 7-day free trial!
