Is a Personal Assistant the Missing Link in Your Practice?

By Ashlee Hirschfeld

May 14, 2024

In the dynamic world of dental practice ownership, where efficiency and time management are paramount, the role of a personal assistant (PA) becomes increasingly essential. As dentists, the focus is often on patient care and clinical excellence, which are undoubtedly crucial. However, administrative tasks, practice management, and personal commitments also demand attention, which can overwhelm even the most seasoned professionals. This is where a personal assistant steps in, not just to alleviate the load but to enhance practice efficiency and personal productivity.

Enhancing Practice Efficiency
A personal assistant takes charge of scheduling, managing communications, and handling day-to-day administrative tasks that, although necessary, can be time-consuming. For a dentist, this means more time dedicated to patient care and less time fretting over logistics. This delegation not only streamlines operations but also significantly reduces stress, allowing dentists to focus on what they do best—dentistry.

Cultivating a Professional Image
Professionalism in dentistry isn’t just about how you handle your clinical duties but also how you manage your practice. A personal assistant helps in setting up and maintaining a professional image. They ensure that all the interactions you have with vendors, community leaders, and all other non-patient PR are handled with the utmost professionalism and efficiency. This consistency builds trust and satisfaction within your community, contributing to a stronger, more reliable brand.

Optimizing Time Management
Effective time management is critical in any business ownership. A personal assistant helps in optimizing the dentist’s calendar outside of the clinical schedule  to ensure that each day is as productive as possible without being overwhelming. A PA can also assist with personal time management, helping balance between professional and personal life, thus enhancing overall satisfaction and reducing burnout.

Supporting Business Growth
A personal assistant can play a pivotal role in the business aspect of a dental practice. They can help with marketing efforts, patient education materials, and even manage social media platforms. By doing so, they contribute directly to the practice’s growth and outreach efforts, freeing up the dentist to focus on clinical skills and services expansion.

For a full list of ways a PA can help in your office download my “What Can I Delegate?” document HERE.

If the idea of a PA might be something your office could use, but you are overwhelmed at the idea of finding one, reply to this email and we’ll connect on how I might be able to help or shoot me a message in Workplace!

See you on the inside,

Ashlee Hirschfeld
Chief Operations Officer
GSD Queen
Dental Success Network

P.S. Looking for resources to make your practice more efficient? Join Dental Success Network for our “Hiring and Training the Right Personal Assistant” course and get the tools you need to hire the right PA for you!