Dental Success Insights

Guerrilla Marketing Tactics

December 5, 2023

Today’s world is consumed by technology and innovation, and oftentimes what society needs most is the human aspect of life: building relationships and focusing on the soft skills people have that an algorithm does not. Marketing dentistry has increasingly centered on SEO (search engine optimization) and getting our practice websites to rank higher when prospective […]

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How to Institute Change

November 28, 2023

There’s times when we, as the owners and leaders, try to institute a new policy or system. Oftentimes we come back from a CE course all fired up and ready to take on the world only to face a wall of resistance to this new way of doing things.Why do these fail so often?  It’s often […]

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Getting Associates a Vested Interest in Your Practice

November 21, 2023

Our friends at Polaris have some great tips for you around attracting and bringing on a new associate. Check out the info below. Building a successful group practice means creating stability among associates, and stability is often best achieved through ownership. Aside from a traditional buy-in scenario, there are two types of “earn-in” methodologies. Here’s […]

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Who is Answering Your Calls?

November 14, 2023

Many people believe that they should use their weakest team members to answer the phones — this could not be farther from the truth. In fact, I believe that you should be leveraging the knowledge of your strongest team member. Active listening, active questioning, and emotional intelligence are paramount in converting those coveted new patient […]

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Start-Up Tips

November 7, 2023

Many of you are looking at doing a start-up or expansion right now. Inevitably, there comes a question of, “How do we build a break room that’s comfortable, but not obnoxiously large?”Truthfully, this is an area of opportunity to save money on construction costs. With careful planning you can maximize resources and still make sure […]

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Strategies to Boost Dental Practice Revenue: Beyond the Hygiene Chair

October 31, 2023

Many of the practices I work with have limited to no capacity for new patients through hygiene. When this occurs, it is important to ensure your operations and marketing are optimized in order to increase revenue. In the last 12 months, we tracked 29 practices who all had limited or no capacity for new patients […]

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Why You MUST Have Photos and Not JUST Screenshots

October 24, 2023

When it comes to your orthodontics and Invisalign cases, it’s hugely important to ensure you’re meeting standard of care for patients. Unfortunately, this isn’t always the case, often unknowingly. One such example is using JPG / JPEG screenshots of scans for intraoral images for Ortho Starts. But why is this? Well, we’ve outlined what you […]

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No More Dull Burs

October 17, 2023

The propensity for doctors to use dull instruments to achieve a highly technical and relatively intolerant outcomes never ceases to amuse me.We are a highly skilled bunch. We cut precise preps in teeth, make incisions that avoid complications and follow teeny, tiny nerves down a root so that our patients can keep their teeth. Our […]

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The Power of Emotional Regulation

October 10, 2023

Emotional regulation is a superpower that can transform your work environment, even in a high-pressure setting. It’s the ability to manage your emotions, leading to better decision-making, improved relationships, and increased overall workplace satisfaction. As the practice leader, you’re naturally crowned with the ability to be all-knowing and knowing of all. In most cases, you […]

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Success as You Age

October 3, 2023

Have you ever met those older retiring dentists and wonder how they got there? You think to yourself, “Boy, if I could just learn what they know, I’d be instantly successful.” While this might appear to be true on the surface, there’s another thing at play. It took decades for them to hone their skills […]

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